Moving the Goalposts Success Story

Apprenticeship drives young hairdresser to start her own salon

Jane Sulubu, 30, trained as hairdresser and beauty therapy but was unable to open a salon. The mother of two settled for life as a housewife, occasionally pleating neighbours and relatives. Jane was selected for an apprenticeship scheme by Moving the Goal Posts. Together with 18 other beneficiaries, she underwent a weeklong entrepreneurship training.


She was placed under a mentor at a salon in Kilifi town for a three-month internship. The apprenticeship gave an opportunity to learn how to run a salon and to refine her hairdressing skills.

 When she completed the course, Jane returned to her home in Vitengeni, two hours’ drive from Kilifi, determined to set up her own salon. Her husband liked the idea and topped her savings to make the initial sh15,000 she used to open her salon. Her mentor continued to provide valuable advice.


Jane’s salon has grown steadily, wining customers who previously travelled to Kilifi for services. To meet rising demand, Jane hired two girls to help her. She sent one of the girls to apprentice with her mentor.

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